Home TV, Video & Audio Equipment Televisions and accessories Televisions (LED TV) Sony BRAVIA 5 XR Mini LED 98 Inch TV (K98XR55), AI XR Processor, Acoustic Multi-Audio, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Game Menu, Smart TV
Sony BRAVIA 5 XR Mini LED 98 Inch TV (K98XR55), AI XR Processor, Acoustic Multi-Audio, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Game Menu, Smart TV
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Sony BRAVIA 5 XR Mini LED 98 Inch TV (K98XR55), AI XR Processor, Acoustic Multi-Audio, Dolby Vision/Atmos, IMAX Enhanced, Google TV (2025), Google Cast, Apple AirPlay 2, Game Menu, Smart TV

Availability: 0
ID: 660703
Product Code: ANEB0F7R8NY37T
7,999.07€
(Ex Tax: 6,610.80€)
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Description
IMAGE QUALITY The AI-controlled, bright XR Mini LED combined with our XR Backlight Master Drive provides true-to-life 4K detail and impressive contrasts - it's the same technology used in professional movie monitors. SOUND QUALITY As in the cinema, sound comes directly from the action on the screen thanks to our Acoustic Multi-Audio technology. Voice Zoom 3 uses AI for improved volume and clarity of dialogues. TV + SOUNDBAR Combine the TV with a Sony soundbar to use exclusive functions. Acoustic Centre Sync turns the TV into a center speaker, 360 spatial sound forms phantom speakers in a cinema-like arrangement and much more. This feature works with compatible models (BRAVIA Theatre Bar 9, BRAVIA Theatre Bar 8, HT-A7000, HT-A5000, HT-A3000). Design: the sophisticated design includes an aluminium frame, a wedge-shaped metal stand and a carry handle on the back of the TV that makes it easier to carry. It comes with a compact, easy to use remote control. APPS Browse more than 400,000 movies and TV episodes from all your streaming services on this Google TV, enjoy voice control, Apple AirPlay 2 and more. Use the Eco Dashboard 2 to optimize your power settings. GAMING Game Menu 2 offers everything you need to win in one place, 4K/120fps, VRR and ALLM are supported, and PlayStation users can use additional game features. With PS Remote Play, you can play from anywhere. › See more product details; Product description Introducing the BRAVIA 5 for cinematic contrast in every scene. Bright, brilliant XR | Mini LEDs combined with our XR Backlight Master Drive deliver lifelike 4K detail and impressive contrasts in every scene - it's the same technology used in professional film master monitors so you can see exactly what the director intended. Enjoy billions of colours on our extended XR Triluminos Pro display - from rich dark tones to dazzling highlights. Our XR processor uses AI to detect and analyze each scene with greater accuracy and optimizes everything you see to make it feel real. And like in the cinema, sound comes from the screen, because our acoustic multi-audio technology perfectly balances picture and sound. Voice Zoom 3 uses artificial intelligence to improve the volume and clarity of dialogues, and 3D surround upscaling produces virtual surround sound from the top and sides - only with the TV speakers. With Dolby Vision, Dolby Atmos and other technologies that come straight from the cinema, the BRAVIA 5 brings the cinema experience home. For even more thrills, add one of our compatible soundbars. Acoustic Centre Sync turns the TV into a centre speaker for maximum sound enjoyment, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like arrangement around you(1), and more. The thoughtful design includes an aluminium frame, a wedge-shaped metal stand and a carry handle on the back of the TV for easy carrying. It comes with a compact, easy to use remote control. Browse more than 400,000 movies and TV episodes from all streaming services as well as more than 10,000 apps and games on this Google TV. Enjoy voice control (3) with Google Assistant and share content from your other devices on the big screen with Google Cast integrated (4) and Apple AirPlay 2(5). The Eco Dashboard 2 gives you full control over your power settings - and can even help you save money on your energy bill(6). For gamers, our Game Menu 2 offers everything you need to win in one place (7). 4K/120fps, VRR and ALLM are among the features of HDMI 2.1. (8), and if you want more, you can use additional gaming features when paired with a PlayStation 5 (9). With PS Remote Play, you can even play remotely (10). To experience the full movie expertise of BRAVIA 5 from the start, you're invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app with Pure Stream technology for the highest image quality, an extensive IMAX Enhanced library and more(11). Disclaimer: (1) This feature works with compatible models (BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. Optional rear speakers may not be available in all countries and regions. (2) Some applications, content and/or features may not be available in all countries. Subject to availability. The user must connect to a Google account to use certain advertised features. Google TV is the name of the software experience of this device and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC. (3) The user must accept the Google Terms of Use (http://www.google.com/policies/terms/ ), the Play Terms of Use ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and the Privacy Policy (http://www.google.com/policies/privacy/ ) in order to Google . The user must connect to a Google account to use certain advertised features, including voice control, to enable linked apps, and to install certain apps and operating software during setup. Using the TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connection requires an 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate terms or those of third parties and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information. The apps must be compatible with the TV. App availability varies by region and device. The availability of hands-free function depends on the language and may require a software update. For more information, please visit the Sony support page; https://www.sony.net/tv-hf-ww/. Google Assistant is not available in certain countries and languages. Service availability varies by country and language. Features will be available via a future firmware update. (4) Casting has been optimized for select services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility depends on the app. (5) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc. and registered in the US and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS or macOS is recommended. (6) The power consumption is a guideline and may differ from the actual value. (7) Available features may vary by model, region or country. (8) Games that support 4K/120fps are required. The latest system software update on PS5 consoles is required for VRR to be available. (9) The PS5® system is sold separately. Design and specifications are subject to change without notice. \; Product description Introducing the BRAVIA 5 for cinematic contrast in every scene. Bright, brilliant XR | Mini LEDs combined with our XR Backlight Master Drive deliver lifelike 4K detail and impressive contrasts in every scene - it's the same technology used in professional film master monitors so you can see exactly what the director intended. Enjoy billions of colours on our extended XR Triluminos Pro display - from rich dark tones to dazzling highlights. Our XR processor uses AI to detect and analyze each scene with greater accuracy and optimizes everything you see to make it feel real. And like in the cinema, sound comes from the screen, because our acoustic multi-audio technology perfectly balances picture and sound. Voice Zoom 3 uses artificial intelligence to improve the volume and clarity of dialogues, and 3D surround upscaling produces virtual surround sound from the top and sides - only with the TV speakers. With Dolby Vision, Dolby Atmos and other technologies that come straight from the cinema, the BRAVIA 5 brings the cinema experience home. For even more thrills, add one of our compatible soundbars. Acoustic Centre Sync turns the TV into a centre speaker for maximum sound enjoyment, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like arrangement around you(1), and more. The thoughtful design includes an aluminium frame, a wedge-shaped metal stand and a carry handle on the back of the TV for easy carrying. It comes with a compact, easy to use remote control. Browse more than 400,000 movies and TV episodes from all streaming services as well as more than 10,000 apps and games on this Google TV. Enjoy voice control (3) with Google Assistant and share content from your other devices on the big screen with Google Cast integrated (4) and Apple AirPlay 2(5). The Eco Dashboard 2 gives you full control over your power settings - and can even help you save money on your energy bill(6). For gamers, our Game Menu 2 offers everything you need to win in one place (7). 4K/120fps, VRR and ALLM are among the features of HDMI 2.1. (8), and if you want more, you can use additional gaming features when paired with a PlayStation 5 (9). With PS Remote Play, you can even play remotely (10). To experience the full movie expertise of BRAVIA 5 from the start, you're invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app with Pure Stream technology for the highest image quality, an extensive IMAX Enhanced library and more(11). Disclaimer: (1) This feature works with compatible models (BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. Optional rear speakers may not be available in all countries and regions. (2) Some applications, content and/or features may not be available in all countries. Subject to availability. The user must connect to a Google account to use certain advertised features. Google TV is the name of the software experience of this device and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC. (3) The user must accept the Google Terms of Use (http://www.google.com/policies/terms/ ), the Play Terms of Use ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and the Privacy Policy (http://www.google.com/policies/privacy/ ) in order to Google . The user must connect to a Google account to use certain advertised features, including voice control, to enable linked apps, and to install certain apps and operating software during setup. Using the TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connection requires an 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate terms or those of third parties and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information. The apps must be compatible with the TV. App availability varies by region and device. The availability of hands-free function depends on the language and may require a software update. For more information, please visit the Sony support page; https://www.sony.net/tv-hf-ww/. Google Assistant is not available in certain countries and languages. Service availability varies by country and language. Features will be available via a future firmware update. (4) Casting has been optimized for select services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility depends on the app. (5) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc. and registered in the US and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS or macOS is recommended. (6) The power consumption is a guideline and may differ from the actual value. (7) Available features may vary by model, region or country. (8) Games that support 4K/120fps are required. The latest system software update on PS5 consoles is required for VRR to be available. (9) The PS5® system is sold separately. Design and specifications are subject to change without notice. \; Introducing the BRAVIA 5 for cinematic contrast in every scene. Bright, brilliant XR | Mini LEDs combined with our XR Backlight Master Drive deliver lifelike 4K detail and impressive contrasts in every scene - it's the same technology used in professional film master monitors so you can see exactly what the director intended. Enjoy billions of colours on our extended XR Triluminos Pro display - from rich dark tones to dazzling highlights. Our XR processor uses AI to detect and analyze each scene with greater accuracy and optimizes everything you see to make it feel real. And like in the cinema, sound comes from the screen, because our acoustic multi-audio technology perfectly balances picture and sound. Voice Zoom 3 uses artificial intelligence to improve the volume and clarity of dialogues, and 3D surround upscaling produces virtual surround sound from the top and sides - only with the TV speakers. With Dolby Vision, Dolby Atmos and other technologies that come straight from the cinema, the BRAVIA 5 brings the cinema experience home. For even more thrills, add one of our compatible soundbars. Acoustic Centre Sync turns the TV into a centre speaker for maximum sound enjoyment, 360 Spatial Sound Mapping technology creates phantom speakers in a cinema-like arrangement around you(1), and more. The thoughtful design includes an aluminium frame, a wedge-shaped metal stand and a carry handle on the back of the TV for easy carrying. It comes with a compact, easy to use remote control. Browse more than 400,000 movies and TV episodes from all streaming services as well as more than 10,000 apps and games on this Google TV. Enjoy voice control (3) with Google Assistant and share content from your other devices on the big screen with Google Cast integrated (4) and Apple AirPlay 2(5). The Eco Dashboard 2 gives you full control over your power settings - and can even help you save money on your energy bill(6). For gamers, our Game Menu 2 offers everything you need to win in one place (7). 4K/120fps, VRR and ALLM are among the features of HDMI 2.1. (8), and if you want more, you can use additional gaming features when paired with a PlayStation 5 (9). With PS Remote Play, you can even play remotely (10). To experience the full movie expertise of BRAVIA 5 from the start, you're invited to redeem 10 movies and 24 months of unlimited streaming on SONY PICTURES CORE - our exclusive movie app with Pure Stream technology for the highest image quality, an extensive IMAX Enhanced library and more(11). Disclaimer: (1) This feature works with compatible models (BRAVIA Theatre Bar 9 / BRAVIA Theatre Bar 8 / HT-A7000 / HT-A5000 / HT-A3000). Product availability depends on regions and countries. Optional rear speakers may not be available in all countries and regions. (2) Some applications, content and/or features may not be available in all countries. Subject to availability. The user must connect to a Google account to use certain advertised features. Google TV is the name of the software experience of this device and a trademark of Google LLC. Google and Chromecast built-in are trademarks of Google LLC. (3) The user must accept the Google Terms of Use (http://www.google.com/policies/terms/ ), the Play Terms of Use ( https://play.google.com/intl/en-US_us/about/play-terms/index.html ) and the Privacy Policy (http://www.google.com/policies/privacy/ ) in order to Google . The user must connect to a Google account to use certain advertised features, including voice control, to enable linked apps, and to install certain apps and operating software during setup. Using the TV without connecting to a Google account allows only basic TV features and certain apps. Wireless connection requires an 802.11 home network (802.11n recommended). Network services, content, operating system and software of this product may be subject to separate terms or those of third parties and may be changed, interrupted or discontinued at any time and may require fees, registration, and credit card information. The apps must be compatible with the TV. App availability varies by region and device. The availability of hands-free function depends on the language and may require a software update. For more information, please visit the Sony support page; https://www.sony.net/tv-hf-ww/. Google Assistant is not available in certain countries and languages. Service availability varies by country and language. Features will be available via a future firmware update. (4) Casting has been optimized for select services only. Google Cast built-in is a trademark of Google LLC. Chromecast built-in compatibility depends on the app. (5) Apple, AirPlay, iPhone, iPad, Mac and Home are trademarks of Apple Inc. and registered in the US and other countries and regions. To use Apple AirPlay and Home with this TV, the latest version of iOS, iPadOS or macOS is recommended. (6) The power consumption is a guideline and may differ from the actual value. (7) Available features may vary by model, region or country. (8) Games that support 4K/120fps are required. The latest system software update on PS5 consoles is required for VRR to be available. (9) The PS5® system is sold separately. Design and specifications are subject to change without notice. \
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